Cisco Live EMEA 2025
Role: Head of Digital Signage & Wayfinding
Location: The RAI, Amsterdam
Event scale: 17,000+ attendees | 6-day international conference
Client: George P Johnson
Overview
This project was delivered as part of my consultancy work with the global event agency George P Johnson.
Led the strategic deployment of a large-scale digital signage and wayfinding programme across a complex, multi-zone conference venue, ensuring clear navigation and effective communication for more than 17,000 attendees.
Work delivered
Designed and implemented the event’s digital wayfinding and signage strategy
Coordinated with event operations, technical teams, venue management and communications teams
Managed signage content governance and messaging across multiple digital screens and information points
Delivered real-time updates for programme changes, announcements and operational communications
Supported event operations through integrated digital information systems.
Impact
The digital signage and wayfinding programme improved attendee navigation across the venue, reduced congestion at key areas and ensured timely communication throughout the six-day event, supporting a seamless attendee experience at one of the industry’s largest international conferences.
